HGV Cycle Safety Technology

The Partnership is working with HGV-cycle safety technology providers and road freight operators to investigate and support, promote the application of equipment to protect vulnerable road users. The following case studies have been made that outline the experience of two of our partners AFI Uplift and Elddis Transport.

AFI Uplift Ltd is one of the largest aerial platforms and access hire companies in the UK. From 22 locations throughout the UK, the company runs an in-house fleet of 47 delivery vehicles, ranging from 44 tonne articulated low loaders to 7.5 tonne rigid vehicles.  

Their North East depot is in Gateshead and operates 4 vehicles. The company invested in cycle safety technology in late 2014 and now all their vehicles are fitted with reversing cameras, left turn audible systems and proximity sensors.  

AFI Uplift purchased the cycle safety equipment from Brigade Electronics as they considered them to be the best cycle safety provider in the market. Investment in this equipment cost the company around £1,500 per vehicle.

Paul Shipman, Group Operational Support, stated that since fitting the technology there has been a general improvement in safety.  In particular,  the company has experienced a significant reduction in the number of incidents and near misses from reversing manoeuvres since installing reversing cameras on their fleet.

Paul explained that the operator had not experienced any collisions or near misses between its vehicles and cyclists and felt that the technology is helpful in preventing such incidents from occurring.

AFI-Uplift Ltd: Paul Shipman (Group Operational Support)


Elddis Transport is a well-established family transport and distribution firm based in Consett, County Durham that operate approximately 155 vehicles and 300 trailers.  The company fitted cameras to many of their vehicles between late 2014 and early 2015 on HGVs which operate predominately in urban areas.

To fit the technology Elddis has invested around £500 per vehicle.  Chief Executive Nigel Cook explained that the company is proactively tackling the issue of cycle safety through the use of telematics designed to improve road safety.  

Elddis’ 4-way surround cameras fitted to their urban fleet of around 30 vehicles to help eliminate blindspots, considered particularly useful when drivers are turning left and there are cyclists close by.  The company chose to invest in this equipment as they felt it represented value for money and also matched their own operational and safety requirements.  

Whilst tangible results from the impacts of investing in cycle safety technology are not yet available Nigel feels it contributes to a safer environment for vulnerable road users.

Elddis Transport: Nigel Cook (Chief Executive)